by Scott Katz | Mar 5, 2025 | Cannabis Labels
In the competitive cannabis market, standing out is essential. One powerful way to differentiate your products from others is through custom label stickers.
What are these? In short, these labels reflect your brand’s identity, values, and quality. When produced effectively, they can captivate customers, tell your brand story, and create loyalty.
Want to learn more? We invite you to follow along in our custom label stickers guide!
What’s the Role of Custom Label Stickers in Branding?
Custom stickers have a few different roles when it comes to your cannabis brand. One of the most notable is that they enhance brand recognition.
More specifically, the unique designs, logos, and colors on your custom labels make your products instantly recognizable. Consistency in branding, from packaging to promotional materials, helps your image stick out in customer’s minds.
On top of that, custom label stickers communicate your brand values. Think about it this way: your labels are a canvas to share your mission. Whether you want to highlight organic sourcing or eco-friendly practices, they’re a way to express what your brand stands for.
Sticker Design Elements
If you want to develop custom stickers for your products, you’ll need to consider the following:
- Material Selection – Choose materials that suit your cannabis products, such as moisture-resistant or eco-friendly options. High-quality custom sticker printing ensures your labels are durable and vibrant.
- Aesthetic Features – Use unique finishes (i.e. foil stamping, embossing, or matte/gloss coatings) to enhance appeal. Modern label and printing techniques offer endless creative possibilities.
- Typography and Imagery – Select readable fonts and visuals that align with your brand identity and ensure your message is clear.
Other Customization Options
While you can opt for a standardized sticker, you have some options to help you further stand out. These include:
- Die-Cut Stickers – Custom shapes and sizes tailored to your sticker’s design, these are a great way to give your image a pop from the packaging.
- Personalized Branding – You can showcase your unique style with custom colors, patterns, and designs. High-quality custom sticker printing will allow you to bring your brand’s image to life.
Compliance and Regulatory Considerations
Still, when it comes to anything placed on cannabis packaging, your state’s regulations are always something you need to consider.
Naturally, different states have varying laws when it comes to what’s allowed on a cannabis sticker. Still, when it comes to label compliance, there are some universal regulations, including:
- Batch number
- Dosage
- Ingredients
- Standardized warnings
- Strain details
- Tetrahydrocannabinol (THC) and cannabidiol (CBD) content
One area you may want to consider is most states do not allow marketing that appeals to children (i.e. cartoon characters). Therefore, you’ll want to ensure your sticker labels are strictly for the appeal of adults 21 and over.
Final Word
Need a custom label sticker, but unsure where to begin? We’re here to help! At Custom 420 Supply, our in-house design team can guide you along the journey of creating the perfect labels for your brand.
Want to learn more? We invite you to reach out through our contact page!
Custom Label Stickers FAQs
How to print stickers? Use professional label and printing services or online platforms specializing in custom sticker printing for high-quality results.
Where can I print stickers? You can print your stickers through an online print shop or at a local printing service that offers custom labels and bulk ordering options.
How do I create a label? Design your label using graphic design software or online design tools. Pay close attention to dimensions, colors, and brand messaging, then send the design to a custom sticker printer. If you’re not sure how to properly create a label for the cannabis industry, Custom 420 Supply can help you in this process.
by Scott Katz | Jan 29, 2025 | Cannabis Packaging
Simply put, “die-cut” means a sticker that is cut around the shape of your design. In other words, most stickers come in standard shapes (i.e. circle, square, or rectangle), whereas die-cut stickers are completely customizable to your artwork.
Brands use “die-cut” for various purposes. In most instances, it’s to show off brand identity (i.e. through a logo sticker). However, packaging can also come in these customizable cuts (i.e. die-cut boxes).
Origins of Die-Cut
Die-cutting began in the shoe industry in the mid-1800s. More specifically, it allowed holes to be punched into shoes manually to create individual sole patterns. Most were made using leather and die-cutting allowed shoemakers cost-effective mass production.
Today, die-cutting has found a variety of uses across many industries. However, in regards to cannabis, it’s often used to create unique packaging and stickers. As you’ll see, these customization elements are a great way to get customers more involved in your brand.
What are the Benefits of Die-Cut Stickers?
On the surface, die-cut stickers give more emphasis to your brand. Whether you die-cut a logo or a mascot, these stickers effectively allow brand elements to stand out to customers.
However, on a deeper level, die-cut stickers can be used for customer retention. One of the elements customers take away from cannabis products is the unboxing experience. Naturally, you need high-quality packaging that gives customers an interactive feeling. But if you match this interaction with free stickers representing your brand, you’re taking the unboxing experience one step further.
According to Radial:
- 61% of shoppers feel greater excitement about receiving a package when the packaging features branded designs.
- In 2022, 59% of packaging included branding elements.
- 52% of buyers state that high-quality premium packaging motivates them to make repeat purchases.
- Personalized packaging can boost consumer loyalty by up to 40%.
Naturally, you’ll want to place more of your efforts on the packaging design itself. However, if you throw in some personalized die-cut stickers to match, it will only elevate you amongst the competition.
Difference Between Die-Cut vs Kiss-Cut Stickers
In short, kiss-cut stickers are only cut through the vinyl. However, the paper backing stays in a standard shape (i.e. a square). Some brands use this to add an extra style to the sticker design. Still, such efforts aren’t 100% necessary as the main feature of both die-cut and kiss-cut is the sticker itself.
How to Order Custom Die-Cut Stickers
If you’re a business and want to outsource these stickers, the process is super simple. At Custom 420, we offer wholesale stickers at an exceptional value in various materials (such as matte, gloss, and specialty foil). On top of that, we can print die-cut stickers with Raised Spot UV.
Furthermore, we have an in-house design team that can assist in your sticker design if you’re not sure of the direction you want to take.
We invite you to check out our Cannabis Packaging Design Services page to learn more about this process. If you decide to work with us, we will print all stickers in-house and ship them directly to you. If you have questions about the process, please reach out to us through our contact forum.
Frequently Asked Questions
How to make die-cut stickers in Canva? If you want to use Canva to design a die-cut sticker, you’ll want to take the following steps:
1. Design your sticker directly on the application.
2. Export the design, ensuring you follow the border and bleed requirements of your cutting machine.
3. Upload the design to your cutting machine.
4. Load the printable vinyl sheets.
5. Start the machine to cut your stickers.
Are die-cut stickers waterproof? A die-cut sticker can be waterproof, depending on the material used. Vinyl is one of the most commonly used materials for stickers and is water-proof.
Can you make die-cut stickers with Cricut? Yes, you can use a Cricut machine to make a die-cut sticker. In fact, this is one of its primary functions. Simply look for the “die cut” option in Cricut Design Space to develop your sticker design.
by Scott Katz | Jan 15, 2025 | Cannabis Packaging
In the cannabis industry, blister packaging can be an effective option, depending on your product. However, this may not fit your brand or product selection best. We invite you to follow along as we lay out everything you need to know about blister packs.
What is Blister Packaging?
Blister pack packaging is created by heating a plastic sheet and shaping it into a bubble or pocket, known as the “blister.” This encases the entirety of your product, allowing customers to see what they’re purchasing visually.
Traditionally, blister packaging has a cardboard back, known as “face seal blister.” The plastic blister sits in front of the cardboard and contains the product. On the cardboard are elements of your brand identity and other important information.
If your product has a consistent shape, you can uniformly shape the blister to match the product’s outline. However, if your product doesn’t have consistency, you can opt for other shapes (e.g., rectangular, oval, etc.).
Can You Use Blister Packs for Cannabis Products?
Some cannabis products incorporate blister card packaging. The most popular are vaping products, where the blister is made in the shape of a disposable vape pen or cartridge.
Some brands also incorporate blisters for concentrate items. Usually, the concentrate is in a transparent jar which is then blistered onto cardboard.
While you can get creative with your custom blister box, not all products will benefit from this type of packaging. For example, customers prefer flower and edibles in other packaging types, such as Mylar bags.
What are the Types of Blister Packaging?
Blister packaging can appear in the following ways:
Face Seal Blister
The plastic blister is shaped to fit around the product and then heat-sealed to a cardboard backing. This form of blister packaging is relatively cost-effective, making it ideal for high-volume products.
Full-Face Seal Blister
The blister encases both the product and the card backing entirely. The plastic is secured to the card either by heat sealing or by sliding it through extra plastic reinforcements on the sides.
This design enhances the packaging’s durability, by making the corners more resistant to bending while also improving their appearance.
Full Card Blister
Similar to a full-face seal blister, this packaging covers the entire card. However, instead of being heat-sealed, it features flanges that wrap around the edges of the card. The card is slid into position and occasionally secured with staples.
Trapped Blister
A trapped blister is similar to a traditional blister pack, but with an added layer of cardboard in front of the plastic, shaped to fit around the blister. This design secures the plastic between the two pieces of cardboard, with the top layer die-cut to hold the product snugly.
Since it doesn’t rely on heat-sealing, this method is more cost-effective. It also enhances tamper resistance, as any attempt to remove the product visibly damages the outer cardboard. Additionally, it offers a more polished appearance by minimizing exposure to plastic.
Clamshell
Clamshell packaging, also known as clam packaging or clam packs, replaces the cardboard backing with a hinged plastic design, connected at the side or the base. Some clamshells are crafted to stand upright on store shelves, while others include a hole for hanging on racks.
They can feature a snap-close button or be heat-sealed for added security. The plastic bubble may have a uniform shape on both sides or vary in size and form to accommodate the product inside.
Pros and Cons of Blister Packaging
If you run a cannabis business and are considering blister packs for your products, here are some things to consider:
Pros
- Eco-friendly – All blister packs are made with plastic and cardboard, both recyclable materials.
- Lightweight – Blister and clam packaging are very lightweight, reducing transportation costs.
- Protection – Blister packs protect the product from damage and keep it clean. They also reveal tampering, unlike boxes that can be opened and reclosed unnoticed.
- Theft Protection – Designed in unique shapes, making it difficult for shoplifters to conceal.
- Visually Appealing – Blister packs showcase the product directly, catching the customer’s eye and making it stand out compared to boxed items.
Cons
- Plastic Waste – While plastic is recyclable, if consumers are not mindful, blister packs can create a lot of waste.
- Time-Intensive Production – Takes longer to manufacture than other packaging options.
Final Word
Blister packaging is a very effective option for certain cannabis products, such as vape pens and cartridges. This is thanks to the fact that it gives your product transparency other brands may not offer.
Interested in using blister packs for your next product? Not sure where to begin? Custom 420 is here to help! We invite you to reach out through our contact form to learn more.
Frequently Asked Questions
What is the problem with blister packaging? The only problems with blister packaging are they can be pricier and require more time for production than other packaging options.
Is blister packaging cheap? Blister packs are considered one of the most cost-effective packaging options. This is thanks to the fact that they’re made from paperboard and plastic, two inexpensive materials.
What is the point of a blister pack? Since the plastic blister allows transparency for customers, it tends to leave a solid first impression. Furthermore, blister packaging allows you to get creative with your customization and showcase your brand identity.
by Scott Katz | Dec 18, 2024 | Cannabis Packaging, Vape Hardware
When it comes to custom vape hardware shipping boxes, you have a lot of options. From minimalism to luxury, you want to consider your buyer’s persona and what they look for in a vape box.
1.) Minimalist Design
Minimalist packaging is preferable when it comes to vape packaging. The simplicity and clarity are more likely to appeal to a mass audience and are preferable if you want to stray from stereotypical vape culture. If you plan to incorporate a minimalist design, you’ll want to consider the following:
- Neutral colors
- Simple typography
- Sleek finishes
Still, minimalism goes beyond aesthetics, it also incorporates simple functionality. By reducing unnecessary packaging materials, you make your product easier for the customer to open and reduce costs on your end.
2.) Personalized Packaging
When it comes to custom vape hardware shipping boxes, you have a lot of customization options. These include:
- Designs tailored to specific markets
- Engaging unboxing experience
- Exclusive artwork
- Limited-time events
When personalizing your packaging, you want to consider your brand identity. Who is your target audience? What do they think when they see your products? And what would they expect out of your packaging?
Naturally, the answers to these questions vary from brand to brand. Your marketing team should take some time to consider these factors.
Still, if your team struggles to come up with a comprehensive packaging design, you may want to consider customer-designed packaging. This is a great way to interact with your audience and discover what their interests in your brand are.
3.) Eco-Friendly Packaging
In the cannabis sector, many consumers prefer eco-friendly options. Therefore, more and more brands are developing sustainable packaging solutions. These may include:
- Biodegradable packaging
- Recyclable materials
- Reusable components
Still, beyond customer appeal, eco-friendly solutions are a great way to reduce your environmental impact. A business ethic we salute any brand that considers.
4.) Luxury Packaging
With two-thirds of Americans in support of recreational legalization, the market has matured to demand luxury and premium products. So, what does this look like in the presentation?
- Embossed designs
- Metallic foils
- Soft-touch coatings
These elements will give your packaging a premium feel. Furthermore, they provide a multi-sensory experience for customers.
5.) Coloring and Die-Cut Shapes
If you want to capture consumer attention, you may want to opt for a specific color palette and packaging shapes. These will vary depending on your brand identity – however, most cannabis vape brands opt for:
- Bold and bright colors
- Geometric patterns
- Unique shapes
Off that last point, die-cut boxes are a great way to make a solid first impression. Think about it – most vape brands simply opt for a rectangular box. If your product comes in a shape/size that accommodates your brand and customer, you’re more likely to leave a lasting impression.
6.) Transparent Packaging
Sometimes, consumers want to see the product before purchasing it. The most efficient way is through transparent (or windowed) packaging. This is a great option if you have high-end vaping products matched with quality customization.
Furthermore, transparent packaging displays honesty in your product. In other words, you’re more likely to reassure customer trust.
Final Word
There are a lot of elements to custom vape hardware shipping packaging boxes. If you’re unsure of the direction your brand should take, Custom 420 can help!
Our in-house design team creates the perfect customization for your brand identity and our manufacturing process ensures you’ll have more than enough supply promptly. Want to get started? Reach out through our contact form.
Custom Vape Hardware Shipping Boxes FAQs
What are some custom vape boxes to meet vape trends? If you’d like to see custom box design trends, we invite you to check out our Custom Boxes pages.
How to design my own custom vape boxes for my brand? Through Custom 420, you can work with a team of designers to develop the perfect vape box for your product. From there, we’ll execute the manufacturing process for you.
by Scott Katz | Nov 15, 2024 | Cannabis Packaging, Cannabis Packaging Design
Your cannabis box design is your customer’s first impression of your brand. So, you want to leave a good one. But how can you?
You need to consider essential elements for your cannabis display box design patent. These include the look of your brand and meeting state compliance labels.
Modern Cannabis Branding Problems
Cannabis sales have skyrocketed beyond expectations. In 2020 alone, U.S. sales saw a 67% increase, with the industry worth over $40 billion today. Still, behind all these statistics is an oversaturated market.
While plenty of cannabis experts are entering the space, many are uninformed of modern marketing practices and how to build a brand properly. Therefore, most packaging design concepts aren’t being considered for future-proof.
When it comes to branding, you need a design that makes people want your brand now and a decade from now. While there are many ways to go about this, the two most important factors are consumer trust and high-quality products.
But where do you go from here? And how do you get your brand’s values into the customer’s minds?
The Basics of Logo Design and Branding
In the world of cannabis, the marijuana leaf (a seven-pointed green leaf) has become the staple for both tetrahydrocannabinol (THC) and cannabidiol (CBD) brands.
There’s no denying this is an effective means of displaying the product inside your packaging. However, there’s one problem with this imagery. Everyone’s using it.
As a result, incorporating the marijuana leaf as a logo isn’t the most effective way for your brand to stand out. Some may consider it an easy branding method. So, what options do you have?
We recommend incorporating the triangle shape of the marijuana leaf into your logo, but not letting it dominate the imagery. This is an effective way to indicate this is a marijuana product without being too in the customer’s face.
Still, you can also just avoid the green leaf entirely. Some brands opt for their own logo style and use other marketing tactics to reach a cannabis audience. For example, you may have an ad campaign that displays your products deep in the woods, a favorite “smoke spot” for any connoisseur.
Cannabis Box Packaging Design
Your cannabis packaging design is one of the most essential elements of branding. Beyond your logo, it’s how customers identify with your brand. And for this identification, you must ensure your packaging meets your company’s values.
Naturally, you have plenty of packaging options for your product type. For example, cannabis flower is preferred in Mylar bags. Whereas, cannabis concentrates work best in small glass jars.
Still, you can take packaging a step further with a box. There are two purposes for using a box in addition to other cannabis packaging.
A product box packaging allows further design properties that can’t be matched in other containers, such as die-cut. These are usually made with a flip-top lid and designed to stand out on store shelves.
A mailing box that contains your cannabis product (or an assortment of products). Since this is the first physical experience your customer may have with your brand, you want to make a good first impression. This involves a memorable unboxing experience.
Cannabis Box Design Examples
If you’re not 100% sure how you want your brand to be represented, you have a lot of options. Truly, the only limitation is your creativity.
Still, we all need a starting point. Here are a few considerations for how to define your brand identity:
Luxury Design
Since cannabis is considered a therapeutic product, luxury branding has been a way to appeal to those who want the best of the best.
Most brands opt for black coloring as it indicates luxury, sophistication, and grace. You may match this color scheme with green to indicate cannabis products.
Still, you don’t need the color black to indicate luxury. An elegant packaging incorporating embroidery and shiny texts may be all you need to get your message across.
Colorful Design
Speaking of color, some brands opt for other colorful designs to appeal to different audiences. To give you a better idea of how color and marketing work:
- Green – Represents nature and can appear calming.
- Red – Stimulates excitement and can drive action.
- Blue – Evokes trust and appeals to all genders.
- Yellow – Fosters friendliness and stimulates cheerfulness.
- Orange – Can appear energetic and creative.
- Purple – Indicates sophistication and allure.
- White – Provokes quality and simplicity.
Sustainable Design
Since cannabis is a natural product, it comes as no surprise most consumers prefer sustainable packaging. What does this mean?
In simple terms, it’s using recyclable packaging, usually made of cardboard or other biodegradable products. Such cannabis box designs ensure your brand is eco-friendly and can help build customer trust.
Legal Considerations
While cannabis may be legalized, not all forms of packaging are legal. Within the U.S., each state has its own laws and regulations concerning what’s allowed (and required) for cannabis packaging.
If you’re new to the industry, it’s essential to research your state’s requirements. While each differs slightly, some common requirements include:
- Avoid using cartoon characters
- Copyright infringements (i.e. using non-cannabis branding, like candy brands)
- Product content (i.e. THC count)
- Specific product labels (i.e. warning signs)
Final Word
As you can see, there’s a lot that goes into your cannabis box design. As such, you may feel overwhelmed about where to begin. That’s where Custom 420 comes in.
We help brands design logos and packaging to match this industry and their state’s requirements. Want to learn more? We invite you to reach out through our contact form.
Cannabis Box Design FAQs
What is the best packaging for cannabis? While this depends on the product type, flower is best stored in a glass container within a paper box. This not only protects your product but also gives you the ability to customize the design of your packaging.
What is cannabis flower packaging? Cannabis flower packaging comes in various shapes and sizes, from Mylar bags to glass jars. However, all flower packaging must be child-resistant, tamper-proof, and meet other legal compliances.
What is a cannabis pre-pack? A cannabis pre-pack (or prepackaging) refers to a product already packaged before selling it to the customer. This is the safest method of cannabis transactions and a requirement in most states.
